IDENTITY

New fragrance from DNA

I WANT IT

DNA philosophy

DNA brings an exclusive marriage of comfort and authenticity, the materialization of fantasy and the desire to be seen and feel great while doing so. The fashion we wear defines us, gives us energy and self-confidence. Our goal is for you to look forward to your journey through life every morning. Wear pieces from the DNA brand and be unmistakable. Confidence is sexy!
"We want you to be seen and feel in the spotlight like a fish in water."

FEEL CONFIDENT

We are here to give you confidence and help you fully wear your unique style. Enough of the gray! Colors have a magically positive effect on a person's psyche. Be seen, stand out, light up the room, get out of your comfort zone and take the first step to not being overlooked. Hit the eyeballs of everyone you meet by dazzling them. Healthy self-confidence is sexy, superficial beauty is a cliché.

BE DIFFERENT

With DNA, you wear temperament, fearlessness and uniqueness. In today's world, we often try to fit in, we give up without a fight because it's easier and more comfortable. Many of our decisions are put off because they require courage. Courage to take risks and be different.

MAKE AN IMPRESSION

Life is not just about arriving, shining and leaving. You must be talked about. You have to leave an impression. Don't let them forget you. Write yourself into the memory of everyone you meet on your way. Enjoy unmissable comfort and just have fun, wherever your steps lead.

OUR VALUES

REBELLION

We like freedom and ignore general norms. We like to shock, deviate and be honest.

COMFORT AND FUNCTIONALITY

We create each piece from the ground up, with our team spending months perfecting every detail to make you feel confident, comfortable and ready to take on any challenge that crosses your path.

BE SEEN

It's not just about showing up, shining and leaving. You have to leave an impression. You must be talked about. Don't let them forget you. Write yourself into the memory of everyone who steps in your path.

UNIQUENESS

We give vent to our emotions, we are not like others, we do not conform to the conventions or expectations of others. We shock, surprise and are unpredictable.

THE FOUNDERS OF DNA

We are two women, Tímea and Aneta, but we hate it when someone calls us that. Yes! In our names, so rudely! Anet and Tim, that sounds better. We are a team, we are one hundred percent compatible units, we breathe for fashion and our hearts beat in the same rhythm. We have a strongly embedded DNA matrix in the textile fiber. A textile fiber is a long formation characterized by flexibility, softness,... Um, I guess no one cares about this, huh? So in short - we love fashion, we love people and we love when people love fashion. We don't create clothes, we create style that we teach people to wear with confidence! We are meant to tell people what to wear and we love it when they listen to us and it makes them look damn good!

Aneta Chovanová

The idea of ​​creating a brand is a long-term idea that was not so easy to materialize. It's 2019 and I have nothing to wear. There are many nice pieces, but I never felt a perfect match. Something still bothered me or didn't fit. Poor quality material, shine through, cut or colors. For years I bought something I thought was at least an 8/10, it just took up space in my closet and often cost a lot of money. I decided to make my own 10/10, but how? In the Czech Republic, I did not develop a workshop where they would be able to satisfy my wishes and expectations in connection with the material, the processing technology or the number of products... I was always starting and ending somewhere. I wasn't able to finish it, because with every successful project you need to have a match with people. The year is 2023, and someone enters my path who will set things in motion and materialize my expectations and wishes. My partner Tim. We knew about each other for many years, but we never thought that we would end up as colleagues, business partners and friends. To meet someone so similar to me and at the same time different, who would bring a system to my thoughts and ideas...it all suddenly started to make sense and it was a clear jackpot. She is an amazing and inspiring woman and I am proud to stand by her side and create something unique together. We decided to listen not only to our intuition, but mainly to you. We want to work with you on the collections, to perceive your wishes and feelings. We are ready for a lot of "shitholes", which we will solve gracefully and in a pro-client manner, but also for all beautiful successes. We look forward to the journey together with you, we look forward to the obstacles that will move us forward, because with each of them we will become better and more determined.

more about Anet

Tímea Trajtelová

As a former professional athlete, I combined my love of fashion with my passion for fitness and in 2020 created the brand TIMME, which is characterized by a minimalist style, quality and functional pieces suitable for different types of female figures for sports activities as well as for leisure. As the years passed, I had an increasing desire to go out of my way as a designer, to open the door to new inspiration, to show what my team and I are capable of creating and what cannot be shown when creating a minimalist style. The fact that Anet and I found ourselves in the summer of 2023 at the same time, in the same place with a similar goal was probably fate. I honestly think that certain people and meeting them are already deeply rooted in our DNA. That was the feeling Anet and I had when all our ideas came together. Anet is an energetic and inspiring woman with great style who will remain in your memory. We are an inspiration for each other and together we push the boundaries of ideas that make up the fearless and original creation of the DNA brand. In today's world, we often try to fit in, we give up without a fight because it is easier and more comfortable. Many of our decisions are put off because they require courage. Courage to take risks and be different. We had the courage and for us the DNA brand is an opportunity to give you a little of that energy, self-confidence and uniqueness through quality pieces in which no one will surely miss you.

more about Tim

DNA COLLECTION COMING SOON